Secret Scoop

— In collaboration with Funn Fisher
UI/UX Design and Web Development for a Bay Area food start-up

A website redesign that aimed to update the functionality and provide a more user friendly interface for a San Francisco food start-up.

Design Goals
Update look & feel of old website
Create a simple user experience
Improve site responsiveness
Our Users

We began the redesign process by researching how the site was currently being used and developing personas based on user surveys and qualitative user testing of the old site. Preliminary user testing helped us decide to focus on a responsive website, instead of additionally designing a mobile app.

Design - Low-Fidelity Prototyping

Initital designs were quickly sketched on paper and using Balsamiq.

High Fidelity Prototyping

Sketch and Invision were used to generate high-fidelity prototypes based on the lo-fi designs.

Testing assumptions

An interactive prototype built in inVision was used for testing the website with users before web development.

Final Thoughts

The Secret Scoop Website is still a work in progress. The site, perhaps due to it's simplicity has been performing well and is slated for a rebuild in early 2017 which will be timed with the opening of Secret Scoop's first public retail outlet in Berkeley.